Glow Through Your Golden Years

Tree Hut

The Ask: Create a multimedia ad campaign for Tree Hut Sugar Scrubs that targets and sells to recently retired Gen X women.

The Big Idea: Reposition Tree Hut from trendy to timeless. Tree Hut Sugar Scrubs imbed affordable luxury in the daily routines of women with a newfound abundunce of time.

TV Ad

Out of Home Ads

Magazine Ads

Facebook Ads

Nextdoor Ads

Guerilla Marketing

Product Placement

Check out the full case study for our research and rationales.

Concocted with

Naomi Coleman,

Kailey Garner,

Francesca Mehegan,

and Adam Tabet