Glow Through Your Golden Years

Tree Hut

The Product

Tree Hut Sugar Scrubs

The Target

Retired Women, age 65 - 75

The Big Idea

Glow Through Your Golden Years

Primary Research

Observational Analysis

Survey Data

The Campaign

This spec multimedia ad campaign for Tree Hut aimed to expand its consumer demographic from Gen Z and Millennials to include Gen X women entering retirement. To do so, we repositioned Tree Hut from trendy to timeless. Our campaign demonstrates how Tree Hut Sugar Scrubs embed affordable luxury in the daily routines of women with a newfound abundance of time.

Check out the full case study for our research, rationales, and creative brief.

Concocted with

Naomi Coleman,

Kailey Garner,

Francesca Mehegan,

and Adam Tabet