Think Outside The Jar

The Ask: Market an alternative use for a commonplace product to parents in low-income households.

The Big Idea: Not only does Mt. Olive provide a tasty snack, it also provides a reusable pickle jar that can be used in several day-to-day instances.

Check out our creative brief for our research and persona.

Concocted with

Aidan Herr

and Ava Menoni