Think Outside The Jar

Mt. Olive

The Product

Mt. Olive Pickles

The Big Idea

Think Outside the Jar

The Target

Low-income working parents

The Ask

For this spec campaign, advertise an alternative use for the product.

The Campaign

This campaign uses a thrifty, humorous tone to demonstrate the alternative uses of pickle jars once the pickles are gone. Not only does Mt. Olive provide a tasty snack, but its reusable jars add convenience and usefulness in several day-to-day instances.

Check out our creative brief for our research and persona.

Print & OOH Ads Presentation - The A(d) Team (1).png

Print & OOH Ads Presentation - The A(d) Team.png

Concocted with

Aidan Herr

and Ava Menoni