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Julia Finkler
Copywriter
Jesus Christ Superstar
Stratford Players

The Client
Stratford Players
The Target
Harrisonburg residents and JMU students
The Ask
Create an ad campaign to promote the arts outside of the JMU Bubble. Jesus Christ Superstar was Stratford's first production produced off campus in the Harrisonburg community.
The Campaign
Our campaign focused on creating mystery and intrigue through social media and print advertising leading up to opening night. Our design choices were inspired by the venue, Emmanuel Episcopal Church, to showcase the production's atmosphere. All six shows of Jesus Christ Superstar were completely sold out!








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Concocted with
Jenna Whaley
and Megan Frigerio
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