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Jesus Christ Superstar

Stratford Players

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The Client

Stratford Players

The Target

Harrisonburg residents and JMU students

The Ask

Create an ad campaign to promote the arts outside of the JMU Bubble. Jesus Christ Superstar was Stratford's first production produced off campus in the Harrisonburg community. 

The Campaign

Our campaign focused on creating mystery and intrigue through social media and print advertising leading up to opening night. Our design choices were inspired by the venue, Emmanuel Episcopal Church, to showcase the production's atmosphere. All six shows of Jesus Christ Superstar were completely sold out!

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Concocted with

Jenna Whaley

and Megan Frigerio

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