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Enhance Your Eats
With The Arts

Arts Council of the Valley

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The Client

Arts Council of the Valley

The Target

Harrisonburg residents and visitors

The Big Idea

Enhance your Eats with the Arts

The Ask

Create a social media ad campaign that encourages engagement with the public Harrisonburg art.

The Campaign

To encourage participation in the local art, we created a social media campaign across Instagram and Facebook that functioned as a game. Our concept was to release weekly hints that would lead to local murals and statues. In exchange for finding and visiting the highlighted art, participants received deals to local restaurants.

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Concocted with

Aidan Herr

and Ava Menoni

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